How to be seen at Sundance

Published: Thursday, Jan. 10, 2008 4:39 p.m. MST
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To survive Sundance is one thing. To be comfortable while trying to successfully extract from the annual festival — whatever it is you're going there for — is a whole different animal. Hey, why not go for the glory. Make it your New Year's resolution to spot Bob at his own festival. Good luck!

Hands — Pockets are the preferred alternative for those who refuse to wear gloves, which conceal bling, manicures and the latest rubber "cause" bracelet. With hands in pocket, you are less likely to break your wrist as you slip on the frozen spilled drinks beneath your feet. If you do need a free hand to hold a beverage while standing in any given line, make sure the liquid is hot, which will buy you about two-to-five minutes of warmth.

Eyewear — So, if a sponsor of the festival manufactures sunglasses, that should be your first clue about one of your most important accessories. You need to ride that haute-couture train in search of those perfect shades that will put the whole ensemble over the top.

Cell phones — Ear-mounted phones are OK, but unless a passer-by sees it, he'll think you're some nut job as you talk to yourself. You need something big and bold, like a Blackberry or something covered in bright lead-based paint to make a lasting statement. Talk loud and often, whenever, wherever (hey, you're famous, right?) and don't let on that it's just your mom on the other line.

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Free stuff — Don't be shy. It's all over at Sundance. Step right up and take what's rightfully yours. Bring yourself a large, sturdy canvas bag that you can sling over your shoulder. Now that's only if you're a big star. The rest of us need to find the guys who, like last year, pass out free winter hats that keep you warm and make you look ridiculous (think John Candy and Uncle Buck) and happening at the same time. Otherwise, your best bet for goodies is beneath the sponsor tents — and don't let Jack Black bully his way ahead of you in line.

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Any trip to Sundance must start with what to wear. For ultimate comfort, the short version is this: Go to your favorite outdoor retailer, Cabella's perhaps, and find clothing appropriate for what you'd wear if you were, let's say, elk hunting or ice fishing. You may look silly, but warmth will be yours as you wade through crowds and long lines on Main Street.

Head — Neither gender can claim to be the best example for what to wear on our heads and hands in the bitter cold of a trip to the festival. The vainglorious of either sex would sooner pray for global warming and let their ears turn black and fall off before they don a pair of muffs or hat and thereby risk undoing the fine work of a Great Clips stylist du jour. There are exceptions, however, like Terry Hatcher, who last year sported a bulky brown knit cap with brown sunglasses as she chatted outdoors on her pink cell phone — too cool.

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Maria Johnson models the Sundance "Look." (Laura Seitz, Deseret Morning News)
Laura Seitz, Deseret Morning News
Maria Johnson models the Sundance "Look."