YouTube, Lions Gate partner on ads
The deal will put advertising on clips uploaded by users and by the studio itself from Lions Gate movies such as the "Saw" horror series.
"It's another example of a very, very creative group taking advantage of their brand and then using the distribution network, the Internet, to actually capture new users," said Google chief executive Eric Schmidt, who was speaking at a conference put on by Ad Age and the William Morris Agency.
He said the clip service would be launched soon.
YouTube has a similar arrangement with CBS Corp. and the British Broadcasting Corp.
Schmidt said Google was in discussions with other Hollywood studios about similar arrangements, with the exception of Viacom Inc.'s Paramount Pictures, because of a Viacom suit accusing YouTube of violating copyrights of shows on cable networks MTV, Nickelodeon and Comedy Central.
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Jan Jorgenson was right about lots of, shall we say, funny fans in this...
To all you Utah fans - congratulations on one of the best non-BCS team years...
What can't be handled is the fact that the country booted out the wacky...
The demographics in Utah have not changed and we were not always dead last....
I am a lifetime BYU fan who is willing to admit that we are the little...
I wish I would have gone on the Colbert Report... Might have made a difference.
Reggie Bush is a great talent, but he is made out of glass. I'll be surprised...
Why didn't conservatives protest any of these illegal and immoral actions?...
I feel no sorrow for those who have to pay an increased cigarette tax....
Slow down people!
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