St. George station's news popular in English, Spanish
"We test everything before it goes on the air," said Ben Spencer, consultant to KCSG-TV, a Broadcast West station owned by St. George auto dealer Stephen Wade. "It's always the end result of research. If it is what our viewers want, then we give it to them."
Among the viewer requests were better quality video/audio and much more local news, he said.
The Deseret Morning News is a partner with KCSG-TV, sharing news stories and offering live, on-air reports that tie into the next day's edition of the newspaper. That form of "media convergence" is the wave of the future, said Spencer.
"The real benefactors of partnering with other media are the viewer and reader," he said.
According to research results compiled for KCSG, seven out of 10 people in Utah feel a "strong connection" with the southern end of the state, he said.
"Several business owners wanted to know more about our Spanish programming," said Spencer. "We have reporters who are local Hispanics who produce a 30-minute newscast in Spanish that airs three times a week."
"We try to talk about issues that are important to all of us," said Martinez. KCSG staff members who speak Spanish assist in producing the news program.
Upgrading the station's equipment and signal is a top priority. It was necessary to move the station's headquarters from a location on Main Street in downtown St. George to one high on Skyline Drive just below the red hills to improve the signal.
Dave Cory, KCSG chief engineer, said the station never went off the air during the complicated move.
"We're improving a lot of links with this move. Our signal will be a lot more reliable," said Cory. "This move was an ideal opportunity to replace the old wiring and buy new equipment. It allows us to expand so that we're covered by all the cable and satellite companies."
The move also meant bundling compressed digital wiring and using a wider bandwidth, he said.
"Every television station in the country will have to go to digital cable," said Cory.
Several Utah journalists anchor and report local news each weeknight at 9 p.m. on the station that bills itself as "Southern Utah's News Choice."
"The appetite for local news is incredible," said Spencer. "To satisfy our viewers, our signal has to be equally as strong in the far corners of Iron County as it is in downtown St. George. Although our research is grounded in Iron and Washington counties, we also reach Price, Kanab, Moab and Delta. It's even possible for us to go into Wendover and parts of Arizona."
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