New Utah license plate advances in Senate
A new Utah license plate was given preliminary approval Monday by the Senate, 26-0-3.
SB73, sponsored by Senate Majority Whip Dan Eastman, R-Bountiful, would replace the state's 22-year-old "Ski Utah" plate with a new design featuring petroglyph-decorated rocks and a skier.
The plate keeps the familiar "Greatest Snow on Earth" slogan but adds "Life Elevated," the phrase at the center of a new state branding campaign. The bill would also add "Life Elevated" to the brightly colored license plate originally designed for the state's centennial.
The bill must pass in a final Senate vote before advancing to the House. Eastman said the new plates likely wouldn't be available until early next year.
Eastman said Utahns would not be required to replace their existing license plates.
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